Sichuan Luzhou Distillery

Chinese wine culture has a long history. From the earliest legend of Du Kang Baijiu in the Xia Dynasty, to the ceremony in the Shang and Zhou Dynasties, to the baijiu shop culture in the Tang and Song Dynasties, Baijiu has always been an important part of Chinese culture. Chinese Jiudao is a drinking art deeply rooted in traditional Chinese culture. It is not just about tasting and appreciating , but emphasizes using it as a medium to enhance emotions, express feelings, and showcase etiquette and spiritual thoughts through drinking.

The Chinese art of Baijiu, with a long and storied history

Rich in aroma


The fragrance of baijiu is complex and diverse, including but not limited to the scents of grains, flowers, fruits, sweetness, and roasting. These aromas originate from the raw materials of the liquor, the fermentation process, the aging time, and the storage containers of the liquor, etc., with a rich layering of scents and a long-lasting aftertaste.

The liquor is clear and bright


The color of baijiu is usually clear and transparent, with no impurities. As the aging time increases, some baijiu may exhibit a slightly yellowish hue, which is also a characteristic of aged baijiu.

Mellow taste


The mouthfeel of baijiu is typically rich and smooth. Good baijiu can quickly spread in the mouth after sipping, with a round mouthfeel, a sweet aftertaste after swallowing, and a long-lasting fragrance.